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Microsoft Mobile is a subsidiary of Microsoft Corporation, one of the world’s largest and most influential technology companies. Microsoft officially entered the mobile industry in 2014 after acquiring Nokia’s Devices and Services division, rebranding its smartphone lineup under the Microsoft Lumia series. These devices ran on Windows Phone OS, later evolving into Windows 10 Mobile, and were recognized for their productivity-focused features, integration with Microsoft Office, and unique Live Tile interface.

Although Microsoft gradually phased out Lumia smartphones by 2017 due to strong competition from Android and iOS, the company never fully exited the mobile hardware space. Instead, it shifted its focus to dual-screen and foldable devices, launching the Surface Duo series, which runs on Android OS with Microsoft’s ecosystem integration. The Surface Duo represents Microsoft’s vision of combining mobile flexibility with PC-like productivity, bridging the gap between smartphones and tablets.

By 2025, Microsoft Mobile is recognized as a niche yet premium brand in Bangladesh and worldwide, appealing primarily to professionals and tech enthusiasts. The Surface Duo 2 and upcoming Surface Duo 3 highlight Microsoft’s expertise in productivity-driven mobile experiences, offering seamless synchronization with Windows PCs, Microsoft 365, OneDrive, Teams, and Xbox Cloud Gaming.

In Bangladesh, Microsoft Mobile devices cater to users who prioritize business tools, multitasking, cloud integration, and premium design over conventional smartphone entertainment features. While their pricing positions them in the high-end flagship segment, Microsoft mobiles stand out as productivity-first devices, often considered an extension of the Windows ecosystem rather than traditional smartphones.

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